This is great info related to how to organize information without having to use traditional institutional thinking. Highly recommend this video, it's about 20 minutes.
http://www.youtube.com/watch?v=sPQViNNOAkw&eurl=http://blog.boxee.tv/
This applies to how we look at search using some of the technology we use.
Best,
Bill
Tuesday, February 24, 2009
Monday, February 23, 2009
Quick observations:
Well, the stock market apparently *does NOT* like Barach Obama's stuff...so far anyways.
I think the guy needs to lighten up a bit. Doom and Gloom does not get the Bulls running. We need some good news.
More on-topic, I recently saw a concert on Palladia (HD Music channel on Comcast) featuring The Fray, which was sponsored by Verizon's V-cast service. At the same time, they were promoting The Fray's new album "The Fray" both on V-cast on mobile devices. Not only were the commercials on-topic and in-context, they were running bottom of the screen flyers during the performance (no doubt to thwart commercial skippers like me.) Generally, I thought this was a very smart use of mobile technology, marketing and promotion of a cool service in a perfect contextual environment. They should have given a promotion code to download one of the songs for free to encourage interaction. This was the only miss I saw in this excellent campaign. The concert was excellent BTW, highly recommend checking it out if you have access.
We are working on some digital media campaigns for San Diego. If you have good on-target media that you are not afraid to stack up against some healthy conversion metrics, give us a call.
Cheers,
Bill
I think the guy needs to lighten up a bit. Doom and Gloom does not get the Bulls running. We need some good news.
More on-topic, I recently saw a concert on Palladia (HD Music channel on Comcast) featuring The Fray, which was sponsored by Verizon's V-cast service. At the same time, they were promoting The Fray's new album "The Fray" both on V-cast on mobile devices. Not only were the commercials on-topic and in-context, they were running bottom of the screen flyers during the performance (no doubt to thwart commercial skippers like me.) Generally, I thought this was a very smart use of mobile technology, marketing and promotion of a cool service in a perfect contextual environment. They should have given a promotion code to download one of the songs for free to encourage interaction. This was the only miss I saw in this excellent campaign. The concert was excellent BTW, highly recommend checking it out if you have access.
We are working on some digital media campaigns for San Diego. If you have good on-target media that you are not afraid to stack up against some healthy conversion metrics, give us a call.
Cheers,
Bill
Wednesday, February 4, 2009
Great Client Referral
Hi,
We received a great referral letter from one of our clients and he gave me permission to post it to the blog. Rather than blater on about it...here it is...
To whom it may concern,
Please allow me a brief introduction, I am Ken Klispie, Founder of 5ize Inc, formerly the COO of Disaboom, an online Social Network for people living with or affected by physical disability. While COO at Disaboom I retained the services of the Thunderbolt Group for all online display, email and pay per click advertising.
Thunderbolt began running campaigns for Disaboom September of 2007. Thunderbolt is an exceptionally talented group of marketers. Their combined insight, experience and agility enabled Disaboom to manage traffic, conversions and budgets with a high degree of control. Thunderbolt was extremely responsive to changes we requested, typically implementing same day. I found Thunderbolt simply took responsibility for any piece of the puzzle that was not working, often I would receive emails or phone calls at night or weekends letting me know about site issues, or new malfunctioning ad units delivered to them. Thunderbolt would work with vendors, publishers, creative agencies and developers to resolve problems quickly and efficiently. Thunderbolt also connected our executive management with industry leaders to discuss strategic and tactical goals, extending our knowledgebase. When our sales organization began selling inventory on Disaboom, Thunderbolt connected us with iMedia, the source where advertisers and publishers do business.
I was able to communicate business objectives such as impression guarantees offered to our publishers, registration goals for the community and specific sponsorship goals we needed to achieve, including budget, and Thunderbolt delivered. The quality of traffic and portfolio of sources enabled Disaboom to continually reduce costs, increase quality and meet objectives.
I highly recommend Thunderbolt to anyone seeking an agency who delivers results based upon business drivers. These folks go well beyond clicks and bounce rate. They know how online gets done.
Sincerely,
Ken Klispie
We received a great referral letter from one of our clients and he gave me permission to post it to the blog. Rather than blater on about it...here it is...
To whom it may concern,
Please allow me a brief introduction, I am Ken Klispie, Founder of 5ize Inc, formerly the COO of Disaboom, an online Social Network for people living with or affected by physical disability. While COO at Disaboom I retained the services of the Thunderbolt Group for all online display, email and pay per click advertising.
Thunderbolt began running campaigns for Disaboom September of 2007. Thunderbolt is an exceptionally talented group of marketers. Their combined insight, experience and agility enabled Disaboom to manage traffic, conversions and budgets with a high degree of control. Thunderbolt was extremely responsive to changes we requested, typically implementing same day. I found Thunderbolt simply took responsibility for any piece of the puzzle that was not working, often I would receive emails or phone calls at night or weekends letting me know about site issues, or new malfunctioning ad units delivered to them. Thunderbolt would work with vendors, publishers, creative agencies and developers to resolve problems quickly and efficiently. Thunderbolt also connected our executive management with industry leaders to discuss strategic and tactical goals, extending our knowledgebase. When our sales organization began selling inventory on Disaboom, Thunderbolt connected us with iMedia, the source where advertisers and publishers do business.
I was able to communicate business objectives such as impression guarantees offered to our publishers, registration goals for the community and specific sponsorship goals we needed to achieve, including budget, and Thunderbolt delivered. The quality of traffic and portfolio of sources enabled Disaboom to continually reduce costs, increase quality and meet objectives.
I highly recommend Thunderbolt to anyone seeking an agency who delivers results based upon business drivers. These folks go well beyond clicks and bounce rate. They know how online gets done.
Sincerely,
Ken Klispie
Wednesday, December 31, 2008
Cool blog to check out...
One of my good friends turned me on to a cool blog called Zen Habits. You can find it at www.zenhabits.net. There is definitely something to "simplifying" your life to the essential things that you need. Figuring out what you need vs. what you just think you need is an entirely different ball game. ;-)
Bill
Bill
Happy New Year
Happy New Year everyone. Here's hoping that 2009 is a better year for business and the markets than 2008.
Overall, Thunderbolt has had a fantastic year in 2008. Our challenge now is to bring in some new customers and expand our practice by helping some clients cure their "Digital Headaches."
Please check out the "ALL NEW" web site at www.thunderboltgroup.com to see how we do this and see what we might be able to help you with.
CHEERS~!
Bill
Overall, Thunderbolt has had a fantastic year in 2008. Our challenge now is to bring in some new customers and expand our practice by helping some clients cure their "Digital Headaches."
Please check out the "ALL NEW" web site at www.thunderboltgroup.com to see how we do this and see what we might be able to help you with.
CHEERS~!
Bill
Tuesday, October 14, 2008
Boltbuzz Begins
This blog is to give interested parties a view into the thoughts and happenings of the folks at Thunderbolt Group. Thunderbolt is a group of online media experts that focus on Search Marketing (cost per click media buying), Display media buying, Digital Strategy and Website Monetization.
That's a mouthful that says we help get visitors to websites, and help web publishers make money!
Cheers, look for more soon!
Bill
That's a mouthful that says we help get visitors to websites, and help web publishers make money!
Cheers, look for more soon!
Bill
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